The Entrepreneur
By De Bernt Entschev
Many people, I would say the majority, would like to know the ‘secrets’ of the art of being an entrepreneur. Everyone has the ability to innovate – some to create, others to change, still others to develop. The difference is in those born with a talent for it. There may be many courses to teach you something about the subject, but the professional who was born with it in his blood will always stand out from the crowd
It is not just anyone that has this dynamic ability and is able to come up with bright ideas from the simplest items. Entrepreneurship is not only investing in new businesses. It is acting differently, being different. This is true from the lowest position to the highest executive.
Companies are increasingly seeking people with this entrepreneur, innovator profile. However, some secondary skills that are part of this role of the “complete professional” are necessary.
Among these skills, I would highlight initiative and creativity. After all, the entrepreneur is never satisfied with his business, and is always looking for an opening to explore and open a new market niche, frustrating all his competitors. Many are supporters of Einstein’s brilliant maxim: “Insanity: doing the same thing over and over again and expecting different results.” Of course, you must be very well informed, read everything, and be very professional.
There is, however, a problem. The profile of the professional entrepreneur is linked to that of the young explorer. Younger generations are eager for quick results, and they suffer a lot to learn that success does not come overnight. They must wait and plan in order to prosper. When it happens, they are already mature, fighting their new disciples’ urges and teaching them the art of the enterprise.










