Curitiba to have a Billion Viewers on Chinese TV
The integrated transport network, waste recycling, and Curitiba’s tourist highlights will be covered in a report on China’s CCTV, the Chinese national television network. A CCTV news crew is now in Curitiba for four days conducting interviews and recording daily life inCuritiba. CCTV has an estimated viewing audience of a billion people.
On Tuesday, March 13, CCTV interviewed URBS president, Mark Isfer. “Curitiba’s public transit system is known throughout the world. The world’s largest bus and tube stations caught the attention of the Chinese, who want to show how the integrated bus network works,” said Isfer.
For their report about Curitiba, the Chinese TV crew interviewed bus passengers; followed the selective waste collection system; the green exchange; and took photos of Japan Square, the Arabic and Ukrainian memorials, the Wire-Frame Opera House, and the Free University of the Environment (Unilivre), among other tourist attractions in Curitiba.
CCTV also has five channels in foreign languages: English, Spanish, French, Russian and Arabic. The news report will be transmitted on the Mandarin and Spanish channels to more than a billion viewers.