World Book Day Celebrated
In a big city like São Paulo, where the daily commute to work can mean a few hours waiting at bus stations or riding the subway, reading on public transportation is a common habit. In honor of World Book Day, one of Brazil’s largest book publishers came up with a unique idea to help commuters in São Paulo and also to promote reading.
L&PM Editores, Brazil’s biggest pocket book publisher, decided to do something different to celebrate World Book Day and encourage reading. The publisher worked with ViaQuatro Metro to give away 1,500 free books to daily commuters throughout São Paulo. Even more interesting, 300 of the books came with something extra: they work as metro tickets!
The initiative is called Ticket Books. The 300 metro chips are hidden inside the covers of the books, and they are worth ten metro trips each. The books can be swiped along the turnstile readers to enter the subway, even though the chips are not visible. The chips inside the free books can also be recharged and people are free to pass along the books to their friends.
The book covers were created by Ana Novis and Ricardo Matos, and were inspired by subway maps from different parts of the world. The collection consists of 10 books for children and adults: Peanuts Friendship: That’s What Friends Are For by Charles M. Schulz. Garfield: Sorry by Jim Davis. One Hundred Love Sonnets by Pablo Neruda. The Great Gatsby by F. Scott Fitzgerald. The Art of War by Sun Tzu. Sherlock Holmes: The Hound of the Baskervilles by Sir Arthur Conan Doyle. Hamlet by William Shakespeare. Murder Alley by Agatha Christie. Chives In Trouble! by Mauricio de Sousa. And Quintana Pocket by Mario Quintana.
The popularity of this project has been such that the publishers are now planning to take it to other cities throughout Brazil.
[Research for this article comes from the website of Interesting Engineering.]