Published On: February 1, 2010

Wines for all Tastes and Budgets at the Municipal Market

Share This

Take a brand more than 500 years old and whose first importer (and also Brazil’s discoverer) was Pedro Alvares Cabral. Or a non-alcoholic Spanish sparkling wine, suitable for drivers and children’s parties, or even an organic wine. These are some options that can be found in the shops specializing in wines located in the Municipal Market of Curitiba, whose customer base grows every year. According to merchants who specialize in beverages in the market there are products starting at R$12, but the average price tends to be between R$40 and R$60.

There are dozens of labels available, most of them from Argentina and Chile. You can also find titles from Australia, New Zealand and South Africa. “The customer who comes to the Municipal Market is an opportunistic client, mainly interested in the deals,” says Emerson Machado Pereira, vendor at Salutare. In the store you can find one of the most coveted labels to wine lovers, the French Chateau Du Pape Nueve at R$780 a bottle, or the so-called “non-alcoholic sparkling wine,” which is actually a soft drink bottled as a champagne, on sale at R$9.90.

The Portuguese wine Pera-Manca, which arrived in Brazil in Portuguese barrels, is one of the highlights at the store Vino!. With a history of over five hundred years, it began with artisanal production. Since 1990 it has gained sophistication and only the most exceptional harvests deserve to be bottled under the label of an original Pera-Manca. “Today there are few bottles of the brand on the market, since the last crop was produced in 2005 and the next is expected only in 2011,” says Heloisa Consuelo Rodriguez, owner of the store. Such factors and quality of the product justify the price of the bottle: R$590.

Organic Wines

The Organic Market in the Municipal Market also offers options for organic wines, both domestic and imported from Argentina and Chile. According to Moses Hirata, owner of the store Organique Essentiel, there is strong demand for organics. “Organic products are gaining more adherents every day.

It is a matter of gastronomic and productional esteem. It’s the same with wine and every day more people become interested in them, “says Hirata.

For Janaina Benichio, manager of Biossana Organic and who’s business is domestic labels, there are already some loyal customers. “Many customers are trying organic wine, and those who try it generally like it.” Prices for organic wines range from R$12 to R$65 in white, red and sparkling varieties.

[Source: Gazeta do Povo]

Leave a comment

XHTML: You can use these html tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>