Published On: April 1, 2011

Teffé Street: Curitiba’s First Footwear Neighborhood

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By Sílvia Oliveira Photo by Raul Mattar

It is almost a tourist attraction. However, it goes unnoticed by many who come to visit the state capital or even by those who live here. Teffé Street is a shopping street located in the Bom Retiro neighbourhood, with easy access by car or bus.

For over 20 years, the region was the stronghold of small shops selling “end-of-the-line” footwear. Business grew, multiplied and now there are more than 30 companies selling women’s, men’s and children’s shoes. It is not that the end-of-the-line shops turned into designer-label shoe stores.  Almost all shops offer something similar — models with few pairs at affordable prices.  The novelty is that the latest models also dominate the shop windows.

Along with Emilio Menezes Street, Teffé Street is also now home to clothing and accessory shops, forming a top-line fashion centre close to the heart of the city. Although the local stores have lost their end-of-the-line characteristic, good prices, combined with excellent quality and variety, are still to be found.

Teffé Street’s slogan — “The first footwear theme street in the country” — may create false expectation. This is not a psychedelic shopping centre, surrounded by rides or food courts. Much less is it the only or the first of its kind in Brazil.  However, you will certainly find a tree-lined avenue with wide pavements, free parking, and friendly service.

For More Informationwww.ruateffe.com.br
Hours: Monday to Friday: 9:30 am to 7:30 pm. Saturday:  9:30 am  to 6:30 pm.
By bus: Praça Tiradentes in downtown Curitiba take the Bracatinga, Vila Nori, or Primavera buses.  Ask the conductor for the closest stop to Rua Teffé.

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