Published On: November 1, 2010

RPC Turns 50

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Globo affiliate in Parana, RPC TV has just turned 50 years old. RPC is celebrating the occasion by redesigning the brand name, holding a photo exhibition, and investing further. On October 28, 2010, the station opened the photo exhibition “RPC TV 50 Years,” a retrospective of the principal events in its history. Visitors experienced a journey through time and learn about the station’s chronology. One can also interact with the scenery created from a photograph in the 60’s of the ” Kolynos TV Big competition “. Visitors can also have a life-sized photograph taken and bring the past into the present. “The exhibition is very exciting,” said Luiz Vieira, director general of RPC TV.

According to Vieira, director general of the RPC TV, the group plans to invest in local content production in the fields of journalism and playwriting, and the creation of a new cable channel. “The audience has been growing year after year with absolute leadership in all the areas which we operate. The product we’ve been delivering is getting better and better. That really sets us apart in the market,” he says.

In 2011, approximately R$ 2 million will go towards theater and R$ 17.8 million will go to technology infrastructure and transmission, of which R$ 10.8 million will be used in expanding the transmission of digital TV to two more stations in Cascavel and Ponta Grossa, and R$ 7 million in improving the transmission and opening two new branches in Parana, in Umuarama and Francisco Beltrão. Updated with new technologies, the station is already preparing for news transmission in HD (high definition).

The RPC Group is investing over R$ 5 million in the launch of a cable channel that will go live in the beginning of 2011. Directed at the local community, the content of the new channel will be produced at the station itself for a Curitiba audience. For nearly ten years the group has given priority to the production of local and regional content. “There will always be room for regional content. The more local programming is, the greater the identification with viewers. In so doing we contribute to the development of the state,” says Vieira, adding, “We must invest in broadcast quality, but investment in content and people will always be stronger. In the long run, it’s the content that’ll make the difference.”

Regionalization is also present in the marketing and commercial structure of RPC TV. Our commitment to providing customized solutions for the interior of the state has a projected growth of over 20% in 2010. In order to unite regions and strengthen the position of the RPC TV in the state, the station’s logo has undergone a redesign.

Besides the eight stations in the RPC TV, the CPRM (Paranaense Communications Group) owns the Gazeta do Povo, Jornal de Londrina, and Maringa Gazette online newspapers and two radio stations: 98FM and FM Free World. Vieira said that the group intends to expand outside of Paraná. The aim is to invest in markets such as São Paulo and Rio de Janeiro. One of the projects will be launching a mobile unit in HD.

The RPC TV Memory Space is located in a building adjacent to the headquarters of the PRC TV, in Curitiba, at 753 Mamoré Street. The site has undergone structural reform for hosting exhibitions.
Admission to the exhibition is free and open to the public beginning November 5th, 2010.

Visiting hours:
Fridays, 2 – 5 pm
Saturdays, 10am to 12pm and 3 – 7 pm
Sundays, 2 – 6 pm
Schedule a visit by calling: (41) 3321-5777 or by e-mailing: (business hours: Mon to Fri 7am to 7pm, Sat. Sun and holidays 8am to 8pm).

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